Reclaim Unlinked Mentions
- Amit katariya
- Jun 24, 2022
- 4 min read
Reclaim Unlinked Mentions
Reclaiming unlinked brand mentions is probably the easiest, quickest way to build high-quality backlinks.
All you need to do is keep an eye on who is mentioning your brand, on blogs or in the news. You can do that using something as simple (and free) as Google Alerts. If you want more insights into your mentions, like the number of shares or the domain authority of the website where the mention comes from, you can opt for tools like BuzzSumo, Ahrefs Content Explorer or Mention.
Oftentimes, you'll notice the author hasn't included a link back to your website when they mention your brand, product, or service. That's when you can send them a quick note, asking for a proper link attribution. This also allows the publisher to give their readers a better experience, letting them click through and learn more about the brand mentioned. It's a win, win.
The creative part of this tactic is that you can use the same method to reclaim links for other mentions that are related to your brand -- including events you organize, employees names, research reports, etc.
For example, you can keep a lookout for interviews that feature your company's executives and ask for a link back to their profile page on your website. Or, you can look for mentions of reports or statistics you've published, and ask for a proper link attribution to the original source.
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